Caswell-Massey's
Steps to a Superior Shave
Achieve the perfect shave in these 4 easy steps. Plus, we provide tips from the pros on how to avoid common mistakes, and we explain why some common habits prevent your skin from looking its best.
Step 1:
Prep Your Skin
Apply a few drops of our Pre-Shave Oil to the tips of your fingers and massage gently into your beard and skin.
WHY: The Pre-Shave Oil reduces razor drag by deeply moisturizing the skin, therefore preventing razor burn and enhancing blade accuracy by uplifting hair follicles for a clean cut.
Pro-Tip: Don't wipe away Pre-Shave Oil before applying shave cream
Pure, Natural, Multi-Purpose
Skin & Hair Oils
Step 2:
Add Shave Cream
- Wet face with warm water
- Apply a small amount, a quarter-sized amount, of shave cream to your fingertips or shave brush
- Massage gently into facial hairs to work up a lather and soften follicles
Pro-Tip: Let the shave cream sit a couple minutes to allow cream to penetrate and soften hairs. Brush teeth or style hair in the meantime.
Intentionally Non-Foaming, Thick & Rich
Shave Creams
Step 3:
GRAB A RAZOR
- Clean your blades. Apply shave cream to razor and rinse thoroughly with warm water to cleanse before each use.
- Shave in the direction your hair grows.
- Rinse after each swipe.
- Replace blades after 5 to 7 uses.
Pro-Tip: Use a double-edge safety razor for a clean, safe shave. Single blades cut at hair level, while multi-blade razors cut hair below skin level, which leads to ingrown hairs and razor burn.
Premium Men's Grooming
Tools & Accessories
Step 4:
SOOTHE YOUR SKIN
Pat face dry after shaving and splash a small amount of aftershave in your hand to apply to the newly shaved area of your face.
WHY: Aftershaves prove their might by acting as an antiseptic by clearing pores of bacteria and then as an astringent by tightening pores to prevent reintroducing of dirt and bacteria.
Skin-Soothing & Cooling
Aftershaves
★★★★★
"Pleasant clean-smelling almond oil that lubricates my face so I don’t get razor burn or those nasty nicks that I’m prone to getting. I absolutely love this product and have ordered the subscription service to make sure I keep getting it when I need it."
- Hugh C.
Hugh C.
"This is probably the best quality shaving cream I've used (though to be fair I am new to DE razor shaving). It takes minimal effort to get a lather, and I've noticed my skin isn't as dry as when I've used other brands, which is a plus as I've got sensitive skin. Scent is a bit strong and tends to linger, though that isn't a complaint from me."
- Devin L.
"I'm a third generation Caswell-Massey user. I've used Newport since I was young and still believe it to be the best. Clean, fresh, simple. I love it."
- Tim H.
"Very good beard oil, high quality. I feel my beard hydrated and the skin underneath moisturized throughout the whole day. It also smells great and goes well with my go to Greenbriar cologne!"
- J.
